The Business of Television Max(+)

The Business of Television Max(+)

Five Early Reactions to the WGA's New Deal

We don't know much about what's in the WGA's new deal with the AMPTP — but what does the simple fact that it's already done tell us?

Ken Basin's avatar
Ken Basin
Apr 06, 2026
∙ Paid

In the hours following Saturday’s surprise announcement — which arrived nearly two months before the WGA’s hard-fought 2023–26 collective bargaining agreement was set to expire, on May 30 — that the WGA and AMPTP had reached a tentative deal on a new union contract, I saw two reactions that struck me as especially representative of how the unexpected ne…

Keep reading with a 7-day free trial

Subscribe to The Business of Television Max(+) to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Kenneth Basin · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture