The Business of Television Max(+)

The Business of Television Max(+)

The Paramount/Warner Bros. Deal (Part 1 of 4): The Billionaire's Heart Wants What the Billionaire's Heart Wants

Is Paramount's victory in its battle against Netflix a sign of Hollywood finally getting the kind of leadership needs? Or just the kind leadership it deserves?

Ken Basin's avatar
Ken Basin
Mar 09, 2026
∙ Paid

For months now, as Netflix and Paramount have competed for the privilege of wildly overpaying for Warner Bros., industry insiders have wondered and debated which deal would be “better” or “worse” for Hollywood as a whole, and which suitor would ultimately come out on top.

The first question is an extremely complex and nuanced one with no easy or obvious …

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