The Stubborn Idealism of Substacking

Why would a busy working professional spend countless hours writing down everything he knows about his job for the benefit of total strangers?

Since The Business of Television was first published in 2018, many friends and colleagues have asked me how and why I chose to take on the task of writing the book in the first place.¹ Over the many late nights spent preparing to launch this site (and days with a delightful and energetic two-year-old sometimes dropping by and giving me a look that scream…