The Business of Television Max(+)

The Business of Television Max(+)

The Things No One Teaches You (Episode 101): You Could Just Ask

Two showrunners have completely opposite preferences when it comes to studio notes. Neither is wrong. So why do execs try to guess — or worse, impose their own preferences — when they could just ask?

Ken Basin's avatar
Ken Basin
Jun 16, 2026
∙ Paid

When I was an executive at Sony Pictures Television, during the heady and irrationally exuberant early-to-mid-Streaming Wars era, things may not have been as cushy as they were for the generation of execs that immediately preceded me (with their car allowances and their generously sized offices), but the job still came with some perks. One of those was…

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